Marden Retrofit
Heat pumps in older rented housing
As at 30 June
One page · No second page
The one-liner
We fit and maintain heat pumps in rented houses built before 1940. Forty done, six staff, a third of revenue on contract.
Say what the company does, who it is for, and how it makes money. You get one page a reader finishes in three minutes — and a list of everything that did not fit, with the reason it went.
50 credits to begin · No card required · Priced in USD
You write it. We lay it out.
Prose down the left, the figures held to the right where they can be scanned.
Marden Retrofit
Heat pumps in older rented housing
As at 30 June
Example page. Invented company, invented figures — no real trading information appears on this site. Every word and every number on a page like this is typed by the person whose company it is.
Most people are not short of things to say about their company. They are short of a way to choose.

§01
Type or paste whatever you would say if somebody asked what the company does. Rough is fine. Add the figures you would quote from memory: how many, how many people, how much of it is recurring.

§02
What you said is broken into six blocks — what we do, who it is for, how we make money, the proof, what we need, and what we are leaving out. The last one is the work. Nothing is removed without a reason written next to it.

§03
You pick a direction, the browser draws the page, and you edit every word and figure in place. Charts are drawn from your numbers. Then you proofread line by line and export the file you actually send.
Twenty pages is not a harder document to write than one. One page is harder, because one page is a series of refusals.
Every page carries a cut list: the things you said that are true, that matter to you, and that are not going on the sheet. Each one keeps the reason it went.
It is a required field. You cannot lay out a page without it, because a page produced without it is just the first page of a longer document that stopped early.
When the page later runs long, the cut list is where the suggestion comes from — read back to front, your own reasoning returned to you.


The direction is a decision about the reader, not about taste. Move across the page at the top to see the three of them swap.
The generator supplies only the visual base — columns, blocks, rules and white space. Not one character on the finished page comes from it.

Text-led
For a business whose difficulty is understood in a sentence, not a figure.

Balanced
Prose down the left, the figures held to the right where they can be scanned.

Data-led
The numbers first. Use it when the reader already knows what you do.
Layout bases, with nothing written on them yet. This is the whole of what the generator produces.
Hover a sheet to enlarge it, or take the file. Nothing here contains a word, a figure or a date — those arrive when you type them.












It is refused. That is the product working, not the product failing.
The height of your content is measured against the height of one page as you type. Pass the bottom edge and the blocks responsible are outlined, the export button stops, and the tool offers a block to lose — taken from your own cut list.
It will not make the type smaller to get you out of it. Body copy has a floor of 8.5 pt. Below that the page stops being readable across a table, and a page nobody reads is not a page that fits.
Nothing is deleted for you. The tool tells you the position; the choice is yours.

Refusal, verbatim
Over by 6%. Two blocks sit past the bottom edge. Suggested cut: “Detail of the survey method” — belongs in the follow-up, not the page. Export stays closed until it fits.
Credits arrive with the plan and do not roll over. There are no credit packs and no stored balance.
Free lays out one direction and exports a watermarked screen file. The page you send — unmarked, and printable at 300 dpi — is on the paid plans. Prices in USD.
$0/month, USD
No card required
Enough to write the page once and find out what will not fit.
50 credits a month
$20/month, USD
$192 a year, billed once
For the page you are actually going to send.
550 credits a month
$58/month, USD
$557 a year, billed once
For someone who keeps a page for more than one company.
2300 credits a month

There is no video action on this site, and so no credit cost for one.
All answered here, in full, with nothing folded away.
Fifty credits to begin with, no card, and the whole of the tool except the unmarked export. If the page is good you will know before you ever pay for it.
You write it. We lay it out.
No valuation. No forecast. No market size.
Every figure on the page is one you typed.